SFCC / B2C Commerce Specialists

Hire Salesforce Commerce Cloud Developers

Certified SFRA developers for B2C storefronts, Page Designer, and cartridge customisation. Matched in 24 hours.

Salesforce Commerce Cloud — formerly Demandware — is Salesforce’s dedicated B2C eCommerce platform, built on the Storefront Reference Architecture (SFRA). It is a different product from Salesforce B2B Commerce (formerly CloudCraze). CompanyBench pre-vets SFCC developers specifically for B2C storefront builds, cartridge development, and Page Designer customisation. Matched in 24 hours.

★★★★★4.9/5Client-rated hiring support500+ Verified Developers24-Hour Matching200+ Projects DeliveredNDA Protected
SFRA CertifiedB2C Storefront Specialists24-Hour ShortlistC2C ContractZero Commission
Why SFCC Hiring Matters

Getting the terminology right is the first step to hiring the right developer

SFCC (formerly Demandware) and Salesforce B2B Commerce (formerly CloudCraze) are different products with different architectures. Confusing them when posting a requirement leads to weeks of costly ramp-up with the wrong specialist.

Salesforce Commerce Cloud is built on the Storefront Reference Architecture (SFRA) — a dedicated eCommerce framework with its own MVC patterns, ISML templating, cartridge-based extension model, and Business Manager administration tool. SFCC developers are not generic Salesforce developers.

CompanyBench pre-vets SFCC developers on SFRA architecture, cartridge development, Page Designer, and OCAPI/SCAPI for headless implementations. Whether your project is a new B2C storefront build, a legacy Demandware migration, or a headless commerce front-end, we match the right specialist in 24 hours.

SFRA Architecture

Storefront Reference Architecture — the standard framework for all current SFCC implementations since 2017.

Cartridge Development

SFCC's modular extension system — the fundamental customisation pattern, including legacy Demandware cartridge updates.

Headless Commerce

OCAPI and SCAPI integration for React/Next.js front-ends on top of SFCC's commerce backend.

Legacy Demandware

Developers experienced with pre-SFRA Demandware codebases and migration projects to current architecture.

What We Shortlist For

SFRA controllers, models, and MVC pattern adherence
Cartridge development and legacy Demandware cartridge updates
Page Designer custom component development
ISML templating and B2C Commerce JavaScript
Business Manager configuration — catalogs, pricing, promotions
OCAPI/SCAPI for headless storefront implementations
The Rebrand Explained

What Happened to Demandware?

Salesforce acquired Demandware in 2016 — its first major eCommerce platform acquisition. Demandware was renamed Salesforce Commerce Cloud, and today is more precisely referred to as Salesforce B2C Commerce Cloud to distinguish it from the separate B2B Commerce product.

Our developers are proficient in both legacy Demandware codebases — common in organisations that have not re-platformed since the 2016 acquisition — and modern SFRA implementations built on current best practices.
Old Term (Pre-2016)Current Term (2026)What Changed
DemandwareSalesforce Commerce Cloud / Salesforce B2C CommerceBrand name only — platform absorbed into Salesforce, later renamed to clarify B2C-specific positioning
Demandware LINK (template engine)ISML (Internet Store Markup Language) + SFRA templatesSame scripting approach, now standardised under Salesforce documentation and the modern SFRA framework
Demandware Business ManagerBusiness Manager (Salesforce Commerce Cloud)Same administrative configuration tool, carried forward under the current product name
Demandware cartridgesSFCC cartridges (built on SFRA)Same modular customisation approach — cartridge-based architecture is still the core SFCC development pattern today
Technical Specialisations

SFCC Technical Skill Areas

A senior SFCC developer must be comfortable across SFRA architecture, cartridge development, Page Designer, ISML templating, Business Manager, and headless commerce APIs. Each skill area has distinct hiring signals.

Skill AreaWhat It CoversWhy It Matters
SFRA (Storefront Reference Architecture)Salesforce's current reference framework — controllers, models, templates following MVC patternsThe standard architecture for all new SFCC implementations since 2017; legacy Demandware sites need migration to SFRA for current support
B2C Commerce JavaScript / ISMLInternet Store Markup Language for templating, combined with client-side JavaScript for interactivityCore technical skill for any storefront customisation — distinct from generic JavaScript/React work
Page DesignerDrag-and-drop visual page building tool for merchandising and content teams, with developer-built custom components underneathIncreasingly central to how SFCC sites are managed day-to-day; developers build the custom components business teams then assemble
Cartridge DevelopmentSFCC's modular extension system — custom business logic packaged as reusable cartridgesThe fundamental SFCC customisation pattern; legacy Demandware cartridges often need updating for SFRA compatibility
Business Manager ConfigurationAdministrative configuration: catalogs, pricing, promotions, site preferencesBridges developer and merchandising team needs — strong SFCC developers configure, not just code
OCAPI / SCAPI IntegrationOpen Commerce API / Salesforce Commerce API for headless and third-party integrationsIncreasingly required as brands adopt headless front-ends (often React/Next.js) on top of SFCC's commerce backend
Project Types

Common SFCC Projects We Staff For

From new storefront builds to legacy Demandware migrations and headless commerce implementations — these are the most common SFCC project types CompanyBench matches developers to.

B2C Storefront Builds

New SFCC implementations from scratch — catalog setup, SFRA customisation, checkout flow, payment gateway integration

SFRA Migration

Moving legacy Demandware/pre-SFRA sites to current Storefront Reference Architecture for continued Salesforce support and modern feature access

Salesforce Order Management Integration

Connecting SFCC storefronts to Salesforce Order Management (OMS) for unified order lifecycle handling

Multi-Site Deployments

Managing multiple brand storefronts or multi-region/multi-currency sites from a shared SFCC instance

Headless Commerce Builds

Using OCAPI/SCAPI to power a custom React or Next.js front-end on top of SFCC's commerce engine

Cartridge Modernisation

Updating legacy Demandware-era cartridges for SFRA compatibility and current security standards

India Rates 2026

SFCC Developer Contract Rates — India 2026

Headless commerce (OCAPI/SCAPI) developers command a premium, reflecting growing demand as brands decouple their front-end from SFCC's native templating in favour of React/Next.js storefronts.

SpecialisationMid-Level ₹/moSenior ₹/moLead/Architect ₹/mo
SFRA / B2C Storefront Developer₹98,000–₹1.48L₹1.58L–₹2.15L₹2.30L–₹3.10L
SFCC Headless (OCAPI/SCAPI) Developer₹1.08L–₹1.62L₹1.70L–₹2.30L₹2.45L–₹3.30L
Legacy Demandware Migration Specialist₹1.12L–₹1.68L₹1.75L–₹2.38L₹2.55L–₹3.40L
See the broader Salesforce ecosystem benchmark and city-level rate premiums before finalising your budget.
CompanyBench Screening

How CompanyBench Vets SFCC Developers

Our vetting process is designed to separate SFCC developers who understand the full stack — SFRA, cartridges, Business Manager, and headless APIs — from those with only surface-level exposure.

SFRA Architecture Assessment

Candidates are evaluated on Storefront Reference Architecture — controllers, models, templates, and MVC pattern adherence for modern SFCC implementations.

Cartridge Development Competency

We verify experience building and maintaining SFCC cartridges, including updating legacy Demandware cartridges for SFRA compatibility.

Legacy Demandware Knowledge

For migration projects, we confirm hands-on experience with pre-SFRA Demandware codebases and the ability to plan migration paths.

Headless Commerce Capability

OCAPI and SCAPI integration experience is validated for developers joining headless or React/Next.js front-end projects.

Business Manager Proficiency

Catalog management, promotions setup, and site preference configuration skills are verified — strong SFCC developers configure, not just code.

Reference Checks

Delivery history on B2C storefront projects, collaboration approach, and timeline adherence are confirmed before profiles are presented.

FAQ

Frequently Asked Questions

Answers to the Salesforce Commerce Cloud and Demandware hiring questions buyers ask most often.

Yes. Demandware was an independent eCommerce platform acquired by Salesforce in 2016 and rebranded as Salesforce Commerce Cloud — today more precisely called Salesforce B2C Commerce Cloud. The platform and underlying capability are the same; the name has changed.

They are different products. SFCC (formerly Demandware) is built on its own dedicated SFRA architecture and designed for high-volume B2C/D2C consumer storefronts. Salesforce B2B Commerce (formerly CloudCraze) is built natively on Salesforce Core and designed for account-based B2B transactions. If you need B2B-specific functionality — account hierarchies, contract pricing — see our Salesforce B2B Commerce developer page instead.

Yes. We have developers experienced with both legacy Demandware-era implementations and current SFRA architecture, including migration projects between the two. Describe your current platform version when posting a requirement.

Yes. We have developers experienced with OCAPI and SCAPI for headless implementations, often paired with a React or Next.js front-end. If your project is headless, specify this explicitly along with your frontend framework preference.

New storefront builds typically run 4–9 months depending on catalog complexity and integrations. SFRA migration projects from legacy Demandware run 2–5 months depending on cartridge customisation depth. Smaller feature additions or Page Designer component builds can be 4–8 week engagements.

Ready to hire SFCC talent?
Get matched in 24 hours.

Salesforce Commerce Cloud — built on what was formerly Demandware — remains one of the most established B2C eCommerce platforms in enterprise retail. CompanyBench connects you with pre-vetted SFCC developers specialising in SFRA, Page Designer, and headless commerce.

SFRA SpecialistsCartridge DevelopmentHeadless CommerceNDA ProtectedZero Commission