Company Bench
Global Engineering

Mastering Time Zones in Global Products

Company Bench Admin

Company Bench Admin

Senior Software Engineer & Scalable Systems Specialist

November 20, 2024
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AI technology continues to evolve at an unprecedented pace, reshaping industries and human potential.

Handling time zones correctly is a hallmark of globally resilient software. As a Senior Software Engineer, your decisions affect not just functionality, but also trust—users expect calendars, logs, and transactions to behave predictably regardless of geography. Mismanaged time zone logic leads to bugs, missed meetings, and compliance risks. From UTC storage to proper formatting and user-local rendering, time handling must be built with clarity, consistency, and empathy for real-world use cases.

Key Insight

Time is not absolute. Engineering for time zones is about reducing ambiguity and delivering consistent experiences across the globe.

Standardize at the Core

Store all timestamps in UTC at the backend. Let clients localize to the user's preferred time zone. This creates a reliable single source of truth. Avoid storing local times in databases—ambiguity creeps in during daylight saving changes or geo-shifts. Always record user time zones separately when needed.

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Storing times in local format is like hardcoding assumptions into your database—fragile and error-prone.

Design UX That Respects Time Context

Localize Intelligently

Show users time in their own context. Don’t confuse them with server times or mixed formats. Use libraries like `date-fns-tz` or `Intl.DateTimeFormat` for robust conversions.

Be Explicit with Time Zones

When scheduling or displaying future times, show the zone explicitly (e.g., GMT+2). Avoid surprises in event timing or reminders.

Account for Daylight Saving and Region Shifts

Critical Consideration

Time zones shift—legally and politically. Rely on up-to-date IANA time zone data. Test for DST transitions and edge cases where an hour disappears or repeats. Automate updates into your CI/CD pipeline if needed.

Build Time Logic That Scales

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Use Established Libraries

Avoid custom time logic. Leverage tried-and-tested libraries like `Luxon`, `Moment-Timezone`, or `ZonedDateTime` in Java.

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Model Time Ranges Clearly

Use explicit start and end times, always in UTC, when dealing with bookings or event windows. Document the logic thoroughly for downstream systems.

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Consider User Location Logic

When users travel, their zone changes. Decide whether their scheduled actions stick to original zones or adjust dynamically—and communicate that behavior clearly.

Make Time Handling a Shared Practice

Time logic affects every layer—from frontend rendering to analytics pipelines. Establish engineering-wide conventions for time handling. Create utility functions, code reviews focused on edge cases, and docs that guide new devs. Like security, time correctness should be everyone’s concern—not just backend’s problem.